Windows has been a longstanding pioneer in the technology industry. In fact, we owe Windows a lot for technological innovations like the CD-ROM drive and the transition to Intel Pentium processors. However, this long history also means that the appearance of Windows laptops has changed significantly over time and many users have matured with its development.

Just by appearance, many Windows users can determine what year a model was released. Besides, the Windows operating system is often associated with several manufacturers, thus inadvertently making a Win machine inconsistent.

When it comes to Apple, the consistency is almost preserved in the development of the device lines. You will be able to say that Apple's design has changed little but cannot say it is outdated. Because a Macbook Air M1 has a breakthrough design? Anything new and leading the market? The answer is no but is it bad? Neither do you guys.

Simple and elegant design helps Apple beat the time while a Windows machine can easily be left behind after 2 3 years of use. However, talking about the design should not be judged bad or beautiful. We need to pay attention to user preferences. So, whichever model you like, choosing that model is not much to discuss.

Integrating iCloud, Apple creates a world where all of their devices live in harmony. Features like iMessage, Handoff, and AirDrop make it possible for iPhone, iPad, and Mac to function simultaneously as a single device.

The FindMy network also plays an important role in integrating more than just Mac products. But also Apple's growing peripherals, including AirTags, AirPods. And other MagSafe compatible accessories like leather cases and wallets.

In addition to being compatible with its system, each device is a perfect fit in the ecosystem.

For comparison, Microsoft has OneDrive, its flagship cloud service. Unlike iCloud, Microsoft OneDrive is famous for its integration with Office 365 including Word, PowerPoint, Excel and other classic programs.

With OneDrive, users can sync progress and files in its tools across devices. However, Microsoft OneDrive is mainly targeted at professionals and organizations. For this reason, it is often associated with work and is not convenient for personal or recreational use. It also can't integrate itself across the entire operating system the way iCloud can.

While both Windows and Apple have long positioned themselves as brands concerned with consumer privacy, Apple is slowly breaking through and leading the way.

You are probably no stranger to policies or moves from Apple that force parties to notify when they want to use information from users. Although there are still users who agree to allow the collection of information or not, this action still shows respect for the user instead of arbitrarily obtaining information. But Apple's product buyers are users, not Facebook or Tiktok, etc., so the company is always supported with these policies.

When it comes to privacy, Microsoft has gone to great lengths to create data classifications to protect the privacy of its collaboration tools. While this move is sure to please its professional customers, Apple takes a different approach.

In 2021, Apple rolled out privacy and agile solutions for users to opt out of being tracked by apps in the App Store.

With these moves, Apple quickly became the focus of the attention of ordinary users, who prefer to disclose as little data as possible to companies looking to profit from it. In addition, Apple has long benefited from a positive perception of user privacy.

Because it has control over both hardware and software, Apple has tighter control over many of the developers of its apps, and strict hoops it has to go through in order to make it available to its users.

Over the generations, changes in living values ​​have influenced how customers choose where to spend their money. While Gen Z is just starting to enter the workforce right now, they will likely be a dominant segment in terms of purchasing power going forward. With climate change at the forefront, there is a clear trend towards sustainability.

While Microsoft made its commitment to the environment before Apple, its associations with thousands of different manufacturing partners make it difficult to make sustainability claims. With the vast majority of PCs using Windows as their operating system, it's hard for the average user to separate it from hardware manufacturers.

Along with a proprietary operating system, Apple has more control over its manufacturing processes and supply chain. With this, Apple is increasingly clearly positioned as a trusted brand in its commitment to zero carbon emissions, especially after the launch of the iPhone 13.

This means when Apple has done other things well enough to build a name that users trust. They have begun to be able and entitled to make money from their own name. Why are many famous people, or influencers often hired to advertise? Because it uses their fame and prestige just as Apple is using its credibility on every logo that is shipped.

Have you ever used AirTag or have you used it for years? When it has a missing Apple logo, your invisible trust has increased many times when you intend to buy it.

The hardest thing to do is create value for your brand. It is the sum of n things even from the smallest details. And when it is unified, genuine, reliable, etc. You will use it and will spend money to buy it even though it is expensive, it is not powerful, the battery is not top, the design is simple and not new.